Hardee’s Opens New Location In Selma, Al

Paradigm Investment Group, LLC continues to reinvest in Selma, AL with the opening of its new Hardee’s® franchise restaurant located at 1201 East Highland Avenue. Known for its premium and innovative menu selections, including 100 percent Black Angus beef Thickburgers® on Fresh Baked Buns, Made from Scratch Biscuits™ and Hand-Scooped Ice Cream Shakes & Malts™, the new Selma Hardee’s officially opened its doors on August 15th. Operated by Paradigm Investment Group, the new restaurant features a new Contemporary Star Décor for a 70 person dining room seating, free WIFI, two 42” screen televisions, Sicom digital interior menu boards, double drive thru, and community focused murals in the dining room.

To celebrate the new location of Hardee’s in Selma, a Grand Opening Ribbon Cutting was held at 10am on August 15th, 2016 by the Selma Chamber of Commerce. Multiple members of the Chamber along with local radio and newspaper affiliates attended the ribbon cutting in support of the new opening. Paradigm Investment Group, LLC is extremely excited to be a part of this reinvestment in the City of Selma and to continue to grow the brand.